I've recently indulged in a few days shopping in London's West End sans enfants, or husband. Being able to mooch through a string of shops without having to justify why I want to enter it, what I am planning on buying or how long I will linger is just bliss. I'm really struck by the sheer volume of cheap (so cheap!) clothing on offer. You can shop yourself stupid for really not a lot of money, and there is something really quite gross about it. Tempting as it is, more threads to squeeze into the wardrobe is really the last thing I need. But shop I did, got some great bargains and enjoyed the guilty pleasure of consumption. But no more!
What is also curious is the shortening lifespan of today's consumer brand. When a once quite cool brand starts making iPhone covers you know its all over and no self respecting hipster going to want to be seen dead in it. Who can keep up?
Probably just as well I'm not allowed to go shopping often, fashion is best left in the too hard basket for me these days.
